I attended the Bisnow – Office of the Future breakfast on Tuesday, April 3rd, and was once again impressed with the overall quality of the event and the information. I was part of a fairly large Marek contingent, as we were partnering with Office Furniture Innovations (OFI) and Modular Architectural Interiors (MAI). We had an exhibit highlighting our Novawall and Mecho Shade systems for the design and brokerage communities. This was not my first Bisnow experience as I had attended several previously. The crowd at this event was a little different due to the “Office of the Future” theme, and consisted of a significant number of design professionals, as well as those brokers who were interested in the office of the future theme. The Marek exhibit drew considerable interest and several quality leads were generated. In addition, we held a drawing for an iPAD based on business cards dropped in our box. Marek was happy to award the winner, Will Euston with Harvey Builders, with a brand new iPAD.
After attending several Bisnow events, I continue to be surprised at how few specialty contractors attend. Considering the quality of information shared and the room full of clients/end users at every event, one would expect more participation from specialty contractors. At Marek, we pride ourselves on being innovative and understanding what our clients (both general contractors and architects/owners) need from their partners. Each time we attend it confirms our belief that general contractors and architect/owners have high expectations of their partners, the specialty contractor. I cannot think of a better way to stay in front of the pack than by regularly attending the Bisnow events.
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