“The Next Level” – This Market Should Deliver It
Successful construction CEO’s and senior leadership teams are constantly striving to take their companies to “the next level.” The best teams have a clear vision of what that next level is, often expressed in terms of specific measureable, time-dated goals. Some even set “Big Hairy Audacious Goals”, BHAGs, as articulated by Jim Collins in his seminal work, Built to Last. Typically these BHAGs are set for a longer horizon, perhaps three to five years out, and require bold strategies that involve significant organizational development and change to achieve. The achievement of these certainly takes the organization to “the next level”, perhaps even transforming the company.
In a cyclical industry like commercial construction, a critical requirement for setting growth goals is favorable market direction and dynamics. It is difficult to grow a construction company serving a single geographic market that has negative direction. However, with the market direction and dynamics we face in Houston for the foreseeable three to five years, [node:read-more:link]